Lines of Insurance:
Long Term Care, Life

States licensed to sell insurance in:
AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VT, VA, VI, WA, WV, WI, WY

Type of Insurance Company: Stock

Name of Parent Company:
Prudential Financial, Inc.

Insurance subsidiaries:
Pruco Life Insurance Company
Pruco Life Insurance Company of New Jersey
The Prudential Insurance Company of America

Company Overview:

Company History: Prudential is one of the nation's largest insurers. Founded in 1875, Prudential initially existed to give working-class people affordable insurance. Since then, it has grown to encompass insurance in all 50 states and an international operation. The company de-mutualized in 2001. It is thought to have well over $100 billion in assets.



The Prudential Insurance Company of America based in Newark, New Jersey, was incorporated in 1873, began business in 1875 and adopted the present title in 1877. Since its 2001 demutualization, Prudential has operated under a publicly traded holding company structure headed by Prudential Financial Inc.

Prudential has operations in the United States, Asia, Europe and Latin America. Through subsidiaries and affiliates, Prudential offers a wide array of financial products and services to individual and institutional customers. Its offerings include life insurance, annuities, mutual funds, pension and retirement-related services and administration, asset management, banking and trust services, real estate brokerage and relocation services, and, through a joint venture, retail securities brokerage services.

The Financial Services Business is comprised of three divisions, containing eight segments. The Insurance division is comprised of the Individual Life, Individual Annuities and Group Insurance segments. The Investment division is comprised of the Asset Management, Financial Advisory and Retirement segments. The International Insurance and Investments division is comprised of the International Insurance and International Investments segments. In addition to the three divisions, some other activities are grouped under Corporate and Other operations. Prudential also maintains a Closed Block Segment of its operations which includes in-force traditional policies and annuities that were separated out at the time of the demutualization.

Prudential has divested several low-growth, low-return or volatile businesses in the last several years. It sold its property and casualty business in 2003, and combined its retail securities brokerage operations with Wachovia Corporation’s in a joint venture called Wachovia Securities, in which Prudential has a 38 percent ownership interest. In addition, Prudential has expanded internationally and acquired businesses that would augment its life insurance, annuity and retirement offerings. Recent acquisitions include American Skandia Life (in 2003), Cigna Life (in 2004) and the addition of Allstate's annuity business which advances Prudential to No. 3 - in terms of assets - in the advisor-sold variable annuity marketplace. The Allstate transaction is also expected to enhance Prudential’s distribution in the broker-dealer channel, especially with Morgan Stanley and with Allstate’s banking and agent distribution. The American Skandia acquisition has also expanded Prudential’s distribution channel through U.S. independent financial planners.
Prudential sells its insurance products through various distribution channels including the career agency force, domestic and international financial advisors, international life planners and advisors and through a growing network of wholesale and alternative distribution systems. The career agency force has declined in recent years to about 4,000 at present. A Prudential goal has been to expand non-agency types of distribution. In 2006, for the first time, more than half of Prudential’s individual life insurance sales were generated through third-party channels. Group insurance, including group life, disability, long term care and other group products are sold through group agents, brokers, consultants and the Prudential career agents. Leading states for Prudential’s direct premium in 2006 were New Jersey (15.7%), California (9.7%), Delaware (8.1%), New York (6.1%) and Pennsylvania (3.8%).
A Prudential goal has been improvement in profitability as measured by its return on equity (ROE). For 2005 ROE exceeded the goal of 12 percent up from less than one half that value in 2001. For 2006, ROE was 14.6 percent.

Principal Methods: Prudential sells its insurance products through various distribution channels including the career agency force, domestic and international financial advisors, international life planners and advisors and through a growing network of wholesale and alternative distribution systems. The career agency force has declined in recent years to about 4,000 at present. A Prudential goal has been to expand non-agency types of distribution. In 2006, for the first time, more than half of Prudential’s individual life insurance sales were generated through third-party channels. Group insurance, including group life, disability, long term care and other group products are sold through group agents, brokers, consultants and the Prudential career agents. Leading states for Prudential’s direct premium in 2006 were New Jersey (15.7%), California (9.7%), Delaware (8.1%), New York (6.1%) and Pennsylvania (3.8%).

Life Annuity Business: Prudential offers term and universal life insurance options, including survivorship benefits, whole life insurance, and term life insurance.


Prudential offers a wide array of financial products and services to individual and institutional customers. Its offerings include life insurance, annuities, mutual funds, pension and retirement-related services and administration.

Special Business: Prudential also offers long-term care and annuities.

Company Financial Status:
Ticker Symbol: PRU